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Butterfly Heroes Program

A Voice For The Voiceless: Subaru of New England cares about the environment and all of its creatures, no matter how small they are. When we learned that the monarch butterfly population was declining, we decided to get involved to protect them.

Butterfly Heroes Program: Subaru of New England and its retailers have joined the National Wildlife Federation's Butterfly Heroes program. Through this program, we strive to educate the public on the problem, to encourage others to become involved in their community, and to restore the monarch butterfly population across the U.S. When the warmer weather comes, we will be establishing a wildlife habitat here at our headquarters.

Protect The Butterflies: Join us in protecting this species! The prosperity of monarch butterflies and other pollinators is crucial to the survival of our crops. Whether you spread awareness or help build a habitat, your participation will greatly benefit this population.