Subaru Share The Love Event


This year, sharing the love is more important than ever.

Over the last 13 years, through the Subaru Share the Love Event, Subaru of America Inc. and its participating retailers have donated more than $200 million to charity, with customers choosing between four national and over 1,610 hometown charities. In this, our 14th year, we are on track to bring that total to over $225 million, proving there's no limit to the amount of love we can all share.

Frequently Asked Questions

  • How do I select the charity or charities I want to receive the donation?

    You can make your charity selection on, by calling 1-800-SUBARU3, or by completing the form on the Digital Showroom kiosk at your retailer. You will be asked to provide your name, contact information, VIN, and charity selection. Subaru will then make the donation based on your designation. Visit to learn more about the program and each of the participating charities.

  • What if I want to split the donation (i.e., select more than one charity) or vote more than once?

    Each customer who has purchased or leased a new Subaru (2021-2022) can either designate one charity to receive the $250 donation or split it among any number of the participating charities. Only one donation (of $250) is made per vehicle sale or lease.

  • How long do I have to make the charity selection?

    While we encourage customers to make their charity selection at the retail store at the time of purchase, selections will be accepted online at or by phone at 1-800-SUBARU3 through January 15, 2022.

  • I bought a car, but forgot to submit my charity selection. Where does my money go?

    For those who do not submit their charity selection by January 15, 2022, Subaru will allocate each $250 donation on the customer's behalf to participating charities.

  • How will I know that the donation was made?

    You will receive a thank-you letter from Subaru on behalf of all of the charitable beneficiaries of the campaign.

  • By what date will Subaru make the donations to each charity? How much money is expected to be donated?

    Subaru will make the donation to each charity by March 31, 2022. Over the last 13 years, Subaru of America Inc. and its participating retailers have donated more than $200 million through the Share the Love Event. By the end of this year, Subaru and its participating retailers will have donated over $225 million to help those in need.

  • Can I take a tax deduction for this donation?

    Because Subaru is making the donation, the donation is not a tax-deductible contribution from the purchaser.

  • Why do some retailers have five charity options and others have more charity options?

    Subaru of America offered the retailer community an optional opportunity to select up to two charities local to their communities to join the four national charities in the Subaru Share the Love Event. While some retailers are participating in this option, other retailers have decided to work with one local charity.


*Subaru will donate $250 for every new Subaru vehicle sold or leased from November 18, 2021, through January 3, 2022, to four national charities designated by the purchaser or lessee. Pre-approved Hometown Charities may be selected for donation depending on retailer participation. For every new Subaru vehicle sold or leased during the campaign period, participating retailers will donate a minimum of $50 in total to their registered Hometown Charities. Purchasers/lessees must make their charity designations by January 15, 2022. The four national charities will receive a guaranteed minimum donation of $250,000 each. See your local Subaru retailer for details or visit All donations made by Subaru of America, Inc.