The Subaru Love Promise

The Subaru Love Promise is just that. A promise. It is a promise to do right by our community through partnering with nonprofit educational, health, community, environmental, and animal organizations. Our goal is to set Subaru apart through our deeds and the deeds of our partners. To be unlike any other car company by doing what is right and good, just for the sake of doing it.

The Subaru "Share the Love" Event

The "Share the Love" program was launched in 2007 to help demonstrate Subaru's commitment to the Subaru Love Promise. Every year since, this event has given Subaru of New England an outlet to remain dedicated to the causes our retailers, employees, and customers care about most.

Since the inception of "Share the Love", Subaru has donated over $94 million to countless national and hometown charity partners.

How Does "Share the Love" Work?

Every year from mid-November to the beginning of January, Subaru pledges to donate $250 for every new Subaru vehicle sold or leased to the customer's choice of four national charities. In 2016, the four charities were:

•    The American Society for the Prevention of Cruelty to Animals (ASPCA)
•    The Make-A-Wish Foundation
•    Meals on Wheels America
•    The National Park Foundation

In addition, customers have the option to select a local charitable organization chosen by each Subaru retailer - a charity which is making a lasting impact on their hometown communities.

Thank You, New England Subaru Owners!

We would like to sincerely thank everyone who purchased or leased a new Subaru during the 2016 "Share the Love" event! Thanks to each and every one of you, Subaru of New England and our 64 retailers have donated over $2 million to 68 New England hometown charities. Every dollar makes a difference - and every dollar is used to make a positive and lasting impact on the hundreds of local communities within the six states of New England.

Some of these local charities include:

•    Animal shelters
•    Family service providers
•    Medical service centers
•    Food banks
•    Educational services

The list goes on!

Find your local retailer below, see what organization they chose to donate to, and click through to learn more!

Anchor Subaru – North Smithfield, RI

Anchor Subaru chose Rhode Island Society for the Prevention of Cruelty to Animals (RISPCA) as their hometown charity. This non-profit organization is charged with the sole purpose of protecting animal life in all situations that might endanger them.


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Atlantic Subaru – Bourne, MA

Atlantic Subaru chose MSPCA-Angell as their hometown charity. Founded in 1868, they are the second oldest humane society in the United States. Their mission is to protect animals, relieve their suffering, advance their health and welfare, prevent cruelty, and work for a just and compassionate society.


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Balise Subaru – West Warwick, RI

Balise Subaru chose Hasbro Children’s Hospital as their hometown charity. This non-profit organization is the premier pediatric facility for clinical care, research and education for Rhode Island and surrounding southeastern New England. They have earned worldwide recognition for their patient and family-centered environment and expert staff.
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Bath Subaru – Woolwich, ME

Bath Subaru chose Patten Free Library as their hometown charity. This non-profit organization transforms lives, inspires lifelong learning, preserves local history, and builds community through joyful, creative exploration and dialogue.
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Beard Subaru – Hyannis, MA

Beard Subaru chose Barnstable Land Trust as their hometown charity. This community-based, non-profit organization dedicated to preserving the open spaces, natural resources, and unique character of Barnstable for future generations.

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Belknap Subaru – Tilton, NH

Belknap Subaru chose Veterans Count – A Program of Easter Seals as their hometown charity. This non-profit organization provides critical and timely financial assistance and services, when no other resource is available to veterans, service members and their families.
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Bennington Subaru – Bennington, VT

Bennington Subaru chose Bennington County Coalition for the Homeless as their hometown charity. This non-profit organization provides shelter and case management to individuals and families that are experiencing homelessness.
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Bertera Subaru – West Springfield, MA

Bertera Subaru chose The Make-A-Wish Foundation of Massachusetts and Rhode Island as their hometown charity. This non-profit organization grants wishes for children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.


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Bertera Subaru of Hartford – Hartford, CT

Bertera Subaru chose Make-A-Wish Foundation of Connecticut as their hometown charity. This non-profit organization grants wishes for children with life-threatening medical conditions to enrich the human experience with hope, strength, and joy.


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Brattleboro Subaru – Brattleboro, VT

Brattleboro Subaru chose Brattleboro Area Hospice as their hometown charity. This non-profit organization provides non-medical assistance to the terminally ill and their loved ones, bereavement services to Hospice families as well as the general public, and serves as a community resource on the issues of death, dying and grieving.

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Burlington Subaru – Burlington, VT

Burlington Subaru chose Chittenden Emergency Food Shelf as their hometown charity. This non-profit organization works to alleviate hunger by feeding people and cultivating opportunities. As the largest direct service emergency food provider in Vermont, CEFS serves over 12,000 people each year.
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Center Subaru – Torrington, CT

Center Subaru chose Northwestern Connecticut YMCA as their hometown charity. This non-profit organization builds a healthy spirit, mind and body, in children and adults, through programs that foster caring, honesty, respect and responsibility.
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Charlie’s Subaru – Augusta, ME

Charlie’s Subaru chose Kennebec Valley Humane Society as their hometown charity. This non-profit organization cares for, protects, and finds lifelong, loving homes for local animals in need while preventing animal cruelty by educating people in their local communities of proper and humane care for all animals.
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Cityside Subaru – Belmont, MA

Cityside Subaru chose Foundation for Belmont Education as one of their two hometown charities. Through the generous support of private donors, this non-profit organization ensures that all Belmont schools have the resources to inspire and prepare students for success.

Cityside Subaru also chose National Brain Tumor Society as a local hometown charity. This non-profit organization is committed to finding better treatments and ultimately a cure for people living with a brain tumor today, and anyone who will be diagnosed tomorrow.



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Clay Subaru – Norwood, MA

Clay Subaru chose Fisher House Boston as their hometown charity. This non-profit organization eases the burden of our Veterans and their families during difficult times, and serves those who have served in the best way possible.


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Dan Perkins Subaru – Milford, CT

Dan Perkins Subaru chose Helping Hands Outreach as their local community. This non-profit organization helps to provide housing for struggling families in local communities.


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Ed Reilly Subaru – Concord, NH

Ed Reilly Subaru chose The Friendly Kitchen as their hometown charity. Having served over 600,000 meals since 1980, this non-profit organization seeks to provide a meal for the hungry in a warm and caring, non-discriminating environment through the coordination of community volunteer resources.

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Evergreen Subaru – Auburn, ME

Evergreen Subaru chose Androscoggin Land Trust as their hometown charity. This non-profit organization is dedicated to protecting, through land conservation stewardship, the important natural areas, traditional landscapes, and outdoor experience in the Androscoggin River watershed.
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Exeter Subaru – Stratham, NH

Exeter Subaru chose Southern District YMCA as their hometown charity. This non-profit organization provides opportunities for youth development, healthy living and social responsibility in the southern New Hampshire community.

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Garavel Subaru – Norwalk, CT

Garavel Subaru chose Mike’s Way Foundation, Inc. as their hometown charity. This non-profit organization connects every hospitalized child with their friends, family and school, enabling them to cope with the separation during long-term treatment for cancer and other life threatening illnesses.
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Haddad Subaru – Pittsfield, MA

Haddad Subaru chose Berkshire Humane Society as their hometown charity. This non-profit organization ensures the compassionate care, treatment and, whenever possible, placement of homeless animals through the shelter operation. Also, to promote and improve the welfare of all animals through community education and outreach.
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Holmgren Subaru – North Franklin, CT

Holmgren Subaru chose Sails Up 4 Cancer, Inc. as their hometown charity. This non-profit organization is dedicated to funding research in the education, prevention, and cure for all types of cancer through the art and enjoyment of sailing.
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Ira Subaru – Danvers, MA

Ira Subaru chose Haven From Hunger as their hometown charity. Through their food pantry, community-meals program, and summer meals for kids program, this non-profit organization serves families of all ages who are struggling to put food on their tables.


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Kinney Subaru – Rutland, VT

Kinney Subaru chose Boys and Girls Club of Rutland County as their hometown charity. This non-profit organization inspires and enables all young people to realize their full potential as productive, responsible, and caring citizens by providing every child with the essential tools needed for a bright future.


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Long Subaru – Webster, MA

Long Subaru chose Webster Education Foundation as their hometown charity. This non-profit organization promotes community support and partnerships that enhance the innovative educational opportunities for students by providing resources for creativity and excellence within the teaching and learning environment of the Webster Public Schools.

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Manchester Subaru – Manchester, MA

Manchester Subaru chose Make-A-Wish of New Hampshire, Inc. as their hometown charity. This non-profit organization grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy.
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Mastria Subaru – Raynham, MA

Mastria Subaru chose Have A Sammi Kinda Day Fund as their hometown charity. This non-profit organization is dedicated to making memories in a child’s life that they otherwise might not have had the opportunity to experience. The children they help are children in need and of all ages.
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MetroWest Subaru – Natick, MA

MetroWest Subaru chose Life Is Good Kids Foundation, Inc. as their hometown charity. This non-profit organization partners with leading childcare organizations to positively impact the quality of care delivered to the most vulnerable children.
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Milford Subaru – Milford, NH

Milford Subaru chose Humane Society for Greater Nashua as their hometown charity. This non-profit organization advocates for and enhances the lives of animals entrusted to our care while educating their community to strengthen the human animal bond.
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Mitchell Subaru – Canton, CT

Mitchell Subaru chose Connecticut Children’s Medical Center Foundation as their hometown charity. This non-profit organization is the only freestanding children’s hospital in Connecticut that offers comprehensive, world-class health care to children and adolescents in a patient- and family-centered environment with a focus on research, education and advocacy.


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North End Subaru – Lunenburg, MA

North End Subaru chose Boys & Girls Club of Lunenburg as their hometown charity. An after-school program for youth in grades six through ten, this non-profit organization enables children to reach their full potential as caring, responsible, and productive citizens.


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North Reading Subaru – North Reading, MA

North Reading Subaru chose The ALS Association Massachusetts Chapter as their hometown charity. This non-profit organization is dedicated to discovering treatments and a cure for ALS, and to serve, advocate for, and empower people affected by ALS to live their lives to the fullest.

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Pape Subaru – South Portland, ME

Pape Subaru chose The Center for Grieving Children as their hometown charity. This non-profit organization is committed to providing loving support that encourages the safe expression of grief and loss and fosters each individual’s resilience and emotional well-being.
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Patrick Subaru – Shrewsbury, MA

Patrick Subaru chose Veterans, Inc. and Worcester Animal Rescue League as their hometown charities. Veterans, Inc. is the largest provider of support services to veterans and their families in New England, with one of the highest rates in the nation for transitioning veterans out of homelessness. Worcester Animal Rescue League is a limited-intake shelter with 96 dog and 41 cat kennels serving Worcester County.

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Patriot Subaru – Saco, ME

Patriot Subaru chose Camp Sunshine and STRIVE as their hometown charities. Camp Sunshine inspires hope in families affected by life-threatening childhood illness through their unique, supportive program at their beautiful campus on Maine’s Sebago Lake. The STRIVE Program is designed to address the many issues faced by tweens, teens and young adults (ages 11-24) with developmental disabilities.

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Patriot Subaru of North Attleboro – North Attleboro, MA

Patriot Subaru of North Attleboro chose Rhode Island Community Food Bank as their hometown charity. This non-profit organization is dedicated to improving the quality of life for all Rhode Islanders by advancing solutions to the problem of hunger. Their goal is a state where no one goes hungry.
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Planet Subaru – Hanover, MA

Planet Subaru chose Standish Humane Society and The Trustees as their hometown charities. Standish Humane Society is a no-kill shelter dedicated to the care of homeless and needy animals in southeastern Massachusetts. The Trustees preserve, for public use and enjoyment, properties of exceptional scenic, historic, and ecological value in Massachusetts.


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Premier Subaru – Branford, CT

Premier Subaru chose Camp Rising Sun Charitable Foundation, Inc. as their hometown charity. This non-profit organization welcomes any child aged 5-17 who has faced a diagnosis of cancer to a week of fun and friendship. Campers can be in treatment, in remission, or anywhere in between.


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Premier Subaru of Watertown – Watertown, CT

Premier Subaru of Watertown chose The Harold Leever Regional Cancer Center, Inc. as their hometown charity. This non-profit organization is dedicated to improving the health of the community by creating and fostering a patient and family-centered approach to high quality cancer care.

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Prime Subaru – Hudson, NH

Prime Subaru chose The Greater Derry Humane Society as their hometown charity. This non-profit organization promotes the humane care and treatment of all animals. Their goal is to reduce the suffering of animals through education, rescue, and support, and to work collaboratively with other organizations.
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Prime Subaru Vermont – Norwich, VT

Prime Subaru Vermont chose Upper Valley Humane Society as their hometown charity. For the past 50 years, this non-profit organization’s vision has been to achieve excellence in animal welfare through a progressive approach to humane sheltering, humane education, community engagement and support services.
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Profile Subaru – North Conway, NH

Profile Subaru chose Jen’s Friends Cancer Foundation as their hometown charity. This non-profit organization provides supplemental financial assistance and other resources to cancer patients and their families in the Mount Washington Valley who are uninsured, underinsured, or financially challenged.
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Quality Subaru – Wallingford, CT

Quality Subaru chose Connecticut Humane Society as their hometown charity. This non-profit is the leading resource in Connecticut for companion animal welfare, enriching the lives of families and communities through adoption services, medical care, education, and the prevention of cruelty.
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Quirk Subaru of Bangor – Bangor, ME

Quirk Subaru of Bangor chose Maine Discovery Museum as their hometown charity. This non-profit organization educates children and families, encourages creativity, nurtures a sense of wonder, and challenges all to learn in new and innovate ways.


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Reynolds Subaru – Lyme, CT

Reynolds Subaru chose Center for Hospice Care as their hometown charity. This non-profit organization focuses on allowing patients and loved ones to find the support and the resources they need to live life meaningfully and fully for as long as it lasts.


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Saint J Subaru – St. Johnsbury, VT

Saint J Subaru chose H.O.P.E. as their hometown charity. This non-profit organization strives to be a support system in the community, and one that values and supports families by filling basic needs and improving human life.

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Schaller Subaru – Berlin, CT

Schaller Subaru chose Klingberg Family Centers as their hometown charity. This non-profit organization works to extend hope and healing to the children and families whose lives have been traumatized by abuse and/or neglect in its various forms, severe family problems and mental health issues.
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Secor Subaru – New London, CT

Secor Subaru chose TVCCA Meals On Wheels as their hometown charity. This non-profit organization advocates for, and meets the needs of, the region’s economically and otherwise disadvantaged citizens. With Meals On Wheels, they provide seniors in their community with hot, nutritious meals.
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Somerset Subaru – Somerset, MA

Somerset Subaru chose Team Noah Foundation, Inc. as their hometown charity. This non-profit organization is dedicated to making a difference for children and families with special needs and medical conditions. By equipping them with changes to their environments, they aim to improve their quality of life.
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Stanley Subaru – Trenton, ME

Stanley Subaru chose Hancock County Auditorium Associates as their hometown charity. This non-profit organization makes quality and diverse programming for audiences of all ages accessible, in an aesthetically attractive and comfortable environment.

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Steve Lewis Subaru – Hadley, MA

Steve Lewis Subaru chose American Cancer Society/Relay For Life. Relay For Life is the signature fundraiser for the American Cancer Society. Relay For Life events bring communities together to remember loved ones lost, honor survivors of all cancers, and raise money to help the American Cancer Society make a global impact on cancer.


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Subaru of Claremont – Claremont, NH

Subaru of Claremont chose Claremont Soup Kitchen as their hometown charity. This non-profit organization is a food assistance program serving the hungry in their local communities. They provide a nutritional evening meal 5 nights every week and have a health clinic on site.


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Subaru of Keene – Keene, NH

Subaru of Keene chose Rise For Baby And Family as their hometown charity. This non-profit organization has been providing support and services to infants, toddlers, and their families in the Monadnock region since 1981. They work closely with parents to build on their strengths in order to achieve the best possible outcome for their child.

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Subaru of Wakefield – Wakefield, MA

Subaru of Wakefield chose PAWS Wakefield as their hometown charity. This non-profit organization strives to promote and protect the rights and well-being of all domestic animals and wildlife, and foster a greater understanding of animal welfare and animal rights through education.
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Subaru Stamford – Stamford, CT

Subaru Stamford chose Stamford Public Education Foundation (SPEF) as their hometown charity. This non-profit organization supports the students and teachers in Stamford’s Public Schools through community collaboration and philanthropy, in addition to supporting literacy initiatives and preparing students for college and career readiness.
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Suburban Subaru – Vernon, CT

Suburban Subaru chose Fidelco Guide Dog Foundation as their hometown charity. This non-profit organization is dedicated to promoting increased independence to men and women who are blind by providing them with the highest quality guide dogs.
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Tri City Subaru – Somersworth, NH

Tri City Subaru chose Goodwin Community Health as their hometown charity. This non-profit organization provides access to primary, dental, prenatal, and behavioral health care, as well as community wellness and public health services, to those that need it most in their local communities.

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Twin City Subaru - Berlin, VT

Twin City Subaru chose Vermont Foodbank as their hometown charity. This non-profit organization gathers and shares quality food, and nurtures partnerships, so that no one in Vermont will go hungry. Each year, this non-profit organization and their partners serve as many as 153,000 Vermonters in need of emergency food assistance.
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Valenti Subaru – Westerly, RI

Valenti Subaru chose The Colonial Theatre as its hometown charity. This non-profit organization produces entertaining and affordable professional theatre. As an integral part of the communities they serve, they offer educational programs, training opportunities, and gladly support other local service organizations.

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Village Subaru – Acton, MA

Village Subaru chose Joslin Diabetes Center, Inc. as their hometown charity. This non-profit organization is the global leader in diabetes research, care and education. They are at the forefront of discovery aimed at preventing and curing diabetes, and they continually develop innovative patient therapies that immeasurably improve the lives of people with diabetes.
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